The fundamentals of digital marketing strategy
We begin the course by taking you through our proven strategic method for planning, implementing and measuring the success of your digital media activity, The Cube Method©. This ensures that all participants evaluate their choices through the critical eye of The Cube Method©. You will get complete clarity on your goals, who your target audience is, where they spend their time online and how you target them, what content is going to engage them most successfully and how to measure that success and continually improve upon it.
Social Media Marketing
We cover the full range of social networks from Facebook, twitter, LinkedIn and Instagram through to new and emerging platforms like Snapchat, Periscope and Facebook Live. Each platform has it’s own idiosyncrasies and different levels of sophistication when it comes to advertising and targeting. We take you through every element from organic reach to full conversion tracking.
Content Marketing
Your digital marketing is only as good as the content you have to share. And it’s no use having amazing content if no one sees it. We take you step by step through the fundamentals of content planning, creation, publishing and conversion tracking to ensure that you have the perfect balance of both. We introduce you to tools for creating great graphics, video and exciting copy and tell you how best to ensure your content is seen by your exact target audience.
Search Engine Optimisation (SEO)
At every part of the course, we tackle how best to optimise your content and activity to improve search visibility for your website. We make SEO a natural part of your marketing so that it becomes second nature to you when planning your campaigns and running your regular communications channels.
Email Marketing
Email may have been around for a long time but it isn’t going anywhere. It’s one of the few places where you own your followers. If Facebook or twitter were to disappear tomorrow, your followers would go with them. Ensuring that you convert social followers and website visitors to your email list is key for long term leads and sales. We’ll take you through strategies for growing your emails lists and managing email campaigns to maximise conversions for your business.
Measuring Success & ROI
One of the biggest mistakes digital marketers make is not setting up the correct tracking for their online activity. You can’t measure what you don’t track and you can’t measure success if you don’t have a clear idea of what success looks like for your campaign. We will show you how to set up the correct tracking and measure the success of each of your digital marketing platforms. We’ll also show you how to connect that success to the activity on your website using Google Analytics. Every step of the way you will be measuring, analysing and improving your performance.
