INTRODUCTION
Recruitment is one of the most expensive things any organisation does. Not only the cost of agencies and advertising but the time it takes to review applications, interview candidates and get that start date confirmed. This goes hand in hand with the challenge of retaining quality staff and maintaining a positive company culture.
If you have talented, skilled and engaged staff, other people want to work with them. Social media tools can really help you to shout about your current company culture, encourage quality applications and save money in the process. Whether it’s longer-term talent management or straight Head Hunting, we will take you through all the opportunities available and help you to decide on the methods that are best for you.
KEY OUTCOMES
Upon completion of this course you will have total confidence in how to recruit new staff using social media and have a thorough knowledge of the requirements for any ‘paid for’ activity. This course will also support you to strengthen your “Employer Brand” and develop longer-term talent attraction policies.
DETAILED BREAKDOWN
Bedding down your digital recruitment strategy and where each network fits into that landscape.
- The Cube Method© and how to clarify your goals and outcomes
- Understanding your organisation’s needs in terms of social media policies and guidelines
- Evaluating your current position and where you want to get to
The importance of staff LinkedIn profiles
- How visible are staff profiles
- The key elements of a successful profile
- Using current staff profiles to attract new talent
Connection strategy
- Downloading your connections to a spreadsheet for analysis and head hunting
- Advanced search options
LinkedIn Groups
- Creating and running a successful LinkedIn Group for both staff support and retention and talent acquisition
- Long term strategies for engagement and influence
Company Pages for both LinkedIn and Facebook
- Company page analytics
- Content strategy for company page engagement and reach
- Digital Media dashboards and scheduling
Facebook for Employers
- Targeted advertising strategies
The relationship between branding and recruitment
Creating compelling content to attract the right talent to your careers offering
- Video creation exercise
- Google Plus Hangouts
- Content strategy for recruiters
Analysing success using your website analytics
DATE AND TIME
20190123
09:30 - 16:30 GMT
Multi-purchase
£ 350 (pp ex vat)
Early bird
£ 375 (pp ex vat)
Multi-purchase
£ 475 (pp ex vat)
LOCATION
TY Seven Dials
7 Upper Saint Martin's Lane
London
WC2H 9DL
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AFTERCARE
Attending one of our courses means that you are now part of our Team TwoBees Learning Hive.
You have full access to our private Facebook Group where you can ask questions and get timely updates of changes and useful resources from both our community members and consultants.
ABOUT THE TRAINER
Co-founder and CEO, Jennifer developed our innovative training methodology and interactive curriculum and has used it to steer clients such as The House of Commons, Universities UK, Centrica and M&S to success. She is one of 8 accredited trainers across the UK chosen by Facebook and Enterprise Nation to deliver training to 10,000 women business owners. The #SheMeansBusiness campaign from Facebook is their flagship women in business campaign and Jennifer is proud to be a central part of it. Jennifer is also a guest lecturer at The University of Greenwich.
We work with businesses & business leaders around the world to help take their digital marketing & communications to the next level.