Social Media Analytics


To make the most out of social media for business, it’s important that you listen to your audience behaviour as well as their direct feedback. The best way to do this is by regularly reviewing the native and third party analytics tools available to you. This can be overwhelming at first, especially if you don’t know where to find the best data.

This course takes you step by step through native analytics from Facebook, Twitter, LinkedIn and others as well as 3rd party applications to help you to benchmark your own performance. You will leave knowing exactly what the numbers mean as well as where they come from and how accurate you can expect them to be. From this you will optimise all your activity on social media to ensure your resources are allocated correctly and that you’re getting best performance from your social media team.

Course Outcomes

Upon completion of this course you will have total confidence that you understand your social media performance on each platform. You will know how to access the data you need and how to add code to your website in order to track users better. This course brings together the data you already have access to and helps you to analyse and use it to your advantage.

Detailed breakdown

Bedding down your Social Media strategy

  • The Cube Method© and how to clarify your goals and outcomes
  • Understanding your organisation’s needs in terms of online processes
  • Evaluating your current position and where you want to get to

Review your current data

  • How to use your email database to improve your social media performance
  • Content inventory
  • Highlighting the most important data for your business


  • Audience Insights
  • Facebook Pixel
  • Custom and Lookalike audiences


  • Twitter analytics dashboard
  • Custom and lookalike audiences
  • Social Rank and Followerwonk


  • Page analytics
  • Dashboard analytics
  • Advertising data

Other platforms

  • Iconosquare and Facebook advertising insights for Instagram
  • Pinterest analytics dashboard
  • YouTube and Wistia video analytics

Google Analytics

  • Specialist reports for social media traffic performance
  • UTM link strategy

1 Day Course

Early Bird - £375 pp exc VAT
Multi purchase - £350 pp exc VAT
Standard - £475 pp exc VAT

Timberyard Soho, 4 Noel St, Soho W1F 8GB

April 20th 2017
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May 18th 2017
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About the Trainer

TwoBees Trainer

Jennifer Begg - TwoBees Co-Founder & CEO

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Co-founder and CEO, Jennifer developed our innovative training methodology and interactive curriculum and has used it to steer clients such as The House of Commons, Universities UK, Centrica and M&S to success.

TwoBees Aftercare

Attending one of our courses means that you are now part of our Team TwoBees Learning Hive. You have full access to our private Facebook Group where you can ask questions and get timely updates of changes and useful resources from both our community members and consultants.

TwoBees Background

Our co founder Jennifer Begg has been working in media and communications for 11 years. From the commercial team at Guardian News & Media to developing educational curriculum and delivering large scale, national social media campaigns; she has combined practical experience with training delivery. Jennifer develops all of our course content alongside our experienced trainers and consultants. It is vitally important to Jennifer and TwoBees that all our content is not only of the highest quality but is structured in a way that facilitates and encourages learning. We don’t just want to see you on our courses, we want to see you put your learning into practice and watch you succeed!