TwoBees Consulting Ltd

Social Media Analytics - 2020

CATEGORY: Social media

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INTRODUCTION

To make the most out of social media for business, it’s important that you listen to your audience behaviour as well as their direct feedback. The best way to do this is by regularly reviewing the native and third party analytics tools available to you. This can be overwhelming at first, especially if you don’t know where to find the best data.

This course takes you step by step through native analytics from Facebook, Twitter, LinkedIn and others as well as 3rd party applications to help you to benchmark your own performance. You will leave knowing exactly what the numbers mean as well as where they come from and how accurate you can expect them to be. From this you will optimise all your activity on social media to ensure your resources are allocated correctly and that you’re getting best performance from your social media team.

KEY OUTCOMES

Upon completion of this course you will have total confidence that you understand your social media performance on each platform. You will know how to access the data you need and how to add code to your website in order to track users better. This course brings together the data you already have access to and helps you to analyse and use it to your advantage.

DETAILED BREAKDOWN

Bedding down your Social Media strategy
  • The Cube Method© and how to clarify your goals and outcomes
  • Understanding your organisation’s needs in terms of online processes
  • Evaluating your current position and where you want to get to
Review your current data
  • How to use your email database to improve your social media performance
  • Content inventory
  • Highlighting the most important data for your business
Facebook
  • Audience Insights
  • Facebook Pixel
  • Custom and Lookalike audiences
Twitter
  • Twitter analytics dashboard
  • Custom and lookalike audiences
  • Social Rank and Followerwonk
LinkedIn
  • Page analytics
  • Dashboard analytics
  • Advertising data
Other platforms
  • Iconosquare and Facebook advertising insights for Instagram
  • Pinterest analytics dashboard
  • YouTube and Wistia video analytics
Google Analytics
  • Specialist reports for social media traffic performance
  • UTM link strategy
DATE AND TIME
Mon 27th January 2020
09:30 - 16:30 GMT
Multi-purchase
£ 350 (pp ex vat)
Early bird
£ 375 (pp ex vat)
Multi-purchase
£ 475 (pp ex vat)
LOCATION
TY Seven Dials
7 Upper Saint Martin's Lane
London
WC2H 9DL
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AFTERCARE

Attending one of our courses means that you are now part of our Team TwoBees Learning Hive. You have full access to our private Facebook Group where you can ask questions and get timely updates of changes and useful resources from both our community members and consultants.

ABOUT THE TRAINER

Co-founder and CEO, Jennifer developed our innovative training methodology and interactive curriculum and has used it to steer clients such as The House of Commons, Universities UK, Centrica and M&S to success. She is one of 8 accredited trainers across the UK chosen by Facebook and Enterprise Nation to deliver training to 10,000 women business owners. The #SheMeansBusiness campaign from Facebook is their flagship women in business campaign and Jennifer is proud to be a central part of it. Jennifer is also a guest lecturer at The University of Greenwich.

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