Google analytics for marketing


Using Google Analytics (GA) can be overwhelming. There is so much information available to you and myriad ways of segmenting and interpreting it. It’s therefore vital that you not only have a thorough understanding of the terminology but also a clear correlation between the analytics and your own website’s content and structure.


This course takes the principles and structure of Google’s own analytics lessons and applies them within a hands on classroom setting. We focus first on your website and its usability in order to establish potential red flags when it comes to measuring success with GA. We then apply this filter when looking through your analytics to assess what the data means for your business. You will leave the course with a thorough understanding of exactly where to find and how to set up the reports which are most useful for your business.

Course Outcomes

Upon completion of this course you will have total confidence using the Google Analytics dashboard. You will understand where you need to use tracking links to ensure accurate reporting and how to set up GA Goals as well as custom reports and dashboards.

Detailed breakdown

Bedding down your Google Analytics strategy

  • The Cube Method© and how to clarify your goals and outcomes
  • Understanding your organisation’s needs in terms of online processes
  • Evaluating your current position and where you want to get to

Google Analytics Dashboard

  • How should your GA be set up? Making sure you have the correct account and view settings in place for your business
  • Understanding what each of the standard reporting tabs has to offer
  • How are these numbers generated? Why is that important?
  • Highlighting the most important data for your business

Customisation in Google Analytics

  • Setting up correct event tracking to ensure accurate reporting
  • Creating custom reports from scratch with your key data points
  • Customising your dashboard to streamline your GA experience
  • Automating reports according to the data that’s most important to your objectives

1 Day Course

Early Bird - £375 pp exc VAT
Multi purchase - £350 pp exc VAT
Standard - £475 pp exc VAT

Timberyard Soho, 4 Noel St, Soho W1F 8GB

April 6th 2017
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May 4th 2017
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About the Trainer

TwoBees Trainer

Jennifer Begg - TwoBees Co-Founder & CEO

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TwoBees Aftercare

Attending one of our courses means that you are now part of our Team TwoBees Learning Hive. You have full access to our private Facebook Group where you can ask questions and get timely updates of changes and useful resources from both our community members and consultants.

TwoBees Background

Our co founder Jennifer Begg has been working in media and communications for 11 years. From the commercial team at Guardian News & Media to developing educational curriculum and delivering large scale, national social media campaigns; she has combined practical experience with training delivery. Jennifer develops all of our course content alongside our experienced trainers and consultants. It is vitally important to Jennifer and TwoBees that all our content is not only of the highest quality but is structured in a way that facilitates and encourages learning. We don’t just want to see you on our courses, we want to see you put your learning into practice and watch you succeed!