Upon completion of this course you will have total confidence in your organic post strategy as well as a firm grasp of the requirements for ‘paid for’ activity. You will fully understand the advertising dashboards both as a tool for paid reach and as a robust data source for audience insights.
Bedding down your digital strategy and where Facebook fits into that landscape.
Under the hood: Understanding the various dashboards and analytics tools available to a page administrator
Facebook Content Strategy: Using the morning’s insights to establish good content practices for your audience
Measuring success and tying your Facebook activity back into your wider digital media strategy
Attending one of our courses means that you are now part of our Team TwoBees Learning Hive.
You have full access to our private Facebook Group where you can ask questions and get timely updates of changes and useful resources from both our community members and consultants.
Co-founder and CEO, Jennifer developed our innovative training methodology and interactive curriculum and has used it to steer clients such as The House of Commons, Universities UK, Centrica and M&S to success. She is one of 8 accredited trainers across the UK chosen by Facebook and Enterprise Nation to deliver training to 10,000 women business owners. The #SheMeansBusiness campaign from Facebook is their flagship women in business campaign and Jennifer is proud to be a central part of it. Jennifer is also a guest lecturer at The University of Greenwich.
