Content Creation and Strategy
Knowing where your audience are spending time when they’re online is not enough, you have to be reaching them with valuable content that is worth their time in order to engage them successfully. Content is such an overused word that it can be overwhelming and difficult to know where to start, especially if you’re not used to creating content for a digital audience.
This course is not only about knowing what type of content will work for you and when or where to share it but also how to create it. We will help you to maximise your resources for content creation and take advantage of simple tools which are easily available. You will leave this course knowing how to streamline your operation and prioritise the right aspects of content creation and sharing to ensure success for your business.
Upon completion of this course you will have total confidence in your organic post strategy as well as a firm grasp of the requirements for ‘paid for’ activity. You will fully understand the advertising dashboards on the social networks you use both as a tool for paid reach and as a robust data source for audience insights. You will be able to create and disseminate exciting and engaging content successfully.
Bedding down your digital strategy and where each online platform fits into that landscape.
- The Cube Method© and how to clarify your goals and outcomes
- Understanding your organisation’s needs in terms of social media policies and guidelines
- Evaluating your current position and where you want to get to
Under the hood: Understanding the analytics tools available
- Facebook Audience Insights
- Twitter’s native analytics
- Third party analytics tools
- Benchmarking tools
Content Strategy: Using the morning’s insights to establish good content practices for your audience
- Examples of brand updates; the good, the bad and the ugly
- Video vs Graphics and links
- Community crisis management
- #tag management policies and support tools
Measuring the success of your content on multiple platforms
- Google Analytics
- Email analysis
- Offline analysis
- Benchmarking and evaluating success markers