Content Creation and Strategy


Knowing where your audience are spending time when they’re online is not enough, you have to be reaching them with valuable content that is worth their time in order to engage them successfully. Content is such an overused word that it can be overwhelming and difficult to know where to start, especially if you’re not used to creating content for a digital audience.

This course is not only about knowing what type of content will work for you and when or where to share it but also how to create it. We will help you to maximise your resources for content creation and take advantage of simple tools which are easily available. You will leave this course knowing how to streamline your operation and prioritise the right aspects of content creation and sharing to ensure success for your business.

Course Outcomes

Upon completion of this course you will have total confidence in your organic post strategy as well as a firm grasp of the requirements for ‘paid for’ activity. You will fully understand the advertising dashboards on the social networks you use both as a tool for paid reach and as a robust data source for audience insights. You will be able to create and disseminate exciting and engaging content successfully.

Detailed breakdown

Bedding down your digital strategy and where each online platform fits into that landscape.

  • The Cube Method© and how to clarify your goals and outcomes
  • Understanding your organisation’s needs in terms of social media policies and guidelines
  • Evaluating your current position and where you want to get to

Under the hood: Understanding the analytics tools available

  • Facebook Audience Insights
  • Twitter’s native analytics
  • Third party analytics tools
  • Benchmarking tools

Content Strategy: Using the morning’s insights to establish good content practices for your audience

  • Examples of brand updates; the good, the bad and the ugly
  • Video vs Graphics and links
  • Community crisis management
  • #tag management policies and support tools

Measuring the success of your content on multiple platforms

  • Google Analytics
  • Email analysis
  • Offline analysis
  • Benchmarking and evaluating success markers

1 Day Course

Early Bird - £375 pp exc VAT
Multi purchase - £350 pp exc VAT
Standard - £475 pp exc VAT

Timberyard Soho, 4 Noel St, Soho W1F 8GB

April 27th 2017
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May 25th 2017
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About the Trainer

TwoBees Trainer

Jennifer Begg - TwoBees Co-Founder & CEO

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Co-founder and CEO, Jennifer developed our innovative training methodology and interactive curriculum and has used it to steer clients such as The House of Commons, Universities UK, Centrica and M&S to success.

TwoBees Aftercare

Attending one of our courses means that you are now part of our Team TwoBees Learning Hive. You have full access to our private Facebook Group where you can ask questions and get timely updates of changes and useful resources from both our community members and consultants.

TwoBees Background

Our co founder Jennifer Begg has been working in media and communications for 11 years. From the commercial team at Guardian News & Media to developing educational curriculum and delivering large scale, national social media campaigns; she has combined practical experience with training delivery. Jennifer develops all of our course content alongside our experienced trainers and consultants. It is vitally important to Jennifer and TwoBees that all our content is not only of the highest quality but is structured in a way that facilitates and encourages learning. We don’t just want to see you on our courses, we want to see you put your learning into practice and watch you succeed!