Measuring SEO Activity: An Introduction| Jennifer Begg
Search engine optimization (SEO) is a critical part of any digital marketing strategy. It is important to regularly measure SEO activity in order to assess the performance of SEO campaigns and make informed decisions about future strategies. A monthly SEO report can provide valuable insights about your SEO performance and help you stay on track with your goals.
What SEO Activity to Measure
When setting up a monthly SEO report, it is important to identify the metrics that will be measured. Common metrics to track include:
- Number of organic visitors: The number of visitors to your website who arrived organically, meaning they did not come from an ad or other paid source.
- Organic search engine ranking: The average position of your website in organic search engine results.
- Keyword rankings: The average positions of specific keywords or phrases in organic search engine results.
- Backlinks: The number of links pointing to your website from other websites.
- Conversion rate: The percentage of visitors who take a desired action, such as subscribing to a newsletter or making a purchase.
How to Measure your SEO Activity
Once you’ve identified the metrics to track in your monthly SEO report, you need to determine how to measure them. Some of the most common methods for measuring SEO activity are:
- Analytics software: A wide range of analytics software, such as Google Analytics can be used to track website performance metrics: organic visitors, organic search rankings, and conversion rates.
- Keyword tracking tools: Tools such as Ahrefs and SEMrush can be used to track your keyword.
- Backlink analysis tools: Tools such as Majestic and Moz can be used to track the number of backlinks to your website.
The Importance of Measuring SEO Activity
Regularly measuring SEO activity is essential for assessing the performance of SEO campaigns and making informed decisions about future strategies. According to a 2019 survey by BrightEdge, 93% of companies reported that SEO had a significant impact on their business, and 74% said that SEO was more important than ever before. Furthermore, 60% reported that SEO was the most effective digital marketing channel for acquiring customers.
These statistics demonstrate the importance of measuring SEO activity in order to maximize the impact of your campaigns and ensure that resources are being used effectively. A monthly SEO report can provide valuable insights about your SEO performance and help you stay on track with your goals.
Dig deeper into SEO tracking, measurement and reporting – Measuring and Tracking SEO: Strategies for Success in 2023