Digital Media Marketing
Online Training Programme

Master digital media marketing and
communications with this 14 week personalised
and intensive course

Enroll in Course

"This course is a must for anyone who wants to get the most out of the tools and opportunities
social media and digital media provides."

Matt Woor, Suffolk County Council

Digital Media Marketing

14 week intensive online training programme

Now excepting delegates for April 2017 intake.


Using online one to one coaching, live group training sessions, convenient video lessons and downloadable resources, you will become the ‘go to’ person in your organisation for digital media strategy and implementation.

Learn strategies that specifically apply to your business, your sector and your goals. Participants spend time weekly with our Co-Founder and Training Director Jennifer for personalised training and support. Every session is tailored to you and your training & business needs.

You will enjoy weekly, live online group lessons, extensive Q&A time with our trainers and consultants, video training lessons, assignments and planning templates.

Unlike a traditional training course, you have time to learn, action, and follow up each aspect of the course curriculum. Instead of spending whole days at a time on one area of digital media, you will immerse yourself in all aspects over a 14 week period.

TwoBees 4 step learning cycle

You are encouraged to follow this 4 step learning cycle to ensure the highest rate of information retention and success. Each week you will get a chance to learn something new, put it into action, follow up with questions and try that action again. After 14 weeks of doing this for every aspect of the course, you will be confident in your own expertise and have plenty of examples of success with digital marketing for your own business.

“Jennifer has worked in media for over a decade and has trained thousands of delegates how to succeed in all aspects of digital marketing.” Jennifer Begg
Co-founder & Training Director

Sample Lesson - Week 1 Tracking Your Goals

It is so frustrating to work really hard to engage your audience and not be able to measure what's working and where you're losing people's interest.

Use this video to help you make the best decisions about what to track and how to track it.

Who is this course for?

Marketing professionals who want to excel in digital media strategy and implementation.
Business owners who want to save time and money with digital communications tools.
Senior managers who want to lead their teams towards tangible success with digital marketing.
Social Media managers who want to progress their career and run their own teams.
Digital media professionals who want to develop more in depth analytical and ROI driven campaigns.
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What will we cover?

The fundamentals of digital marketing strategy

We begin the course by taking you through our proven strategic method for planning, implementing and measuring the success of your digital media activity, The Cube Method©. This ensures that all participants evaluate their choices through the critical eye of The Cube Method©. You will get complete clarity on your goals, who your target audience is, where they spend their time online and how you target them, what content is going to engage them most successfully and how to measure that success and continually improve upon it.

Social Media Marketing

We cover the full range of social networks from Facebook, twitter, LinkedIn and Instagram through to new and emerging platforms like Snapchat, Periscope and Facebook Live. Each platform has it’s own idiosyncrasies and different levels of sophistication when it comes to advertising and targeting. We take you through every element from organic reach to full conversion tracking.

Content Marketing

Your digital marketing is only as good as the content you have to share. And it’s no use having amazing content if no one sees it. We take you step by step through the fundamentals of content planning, creation, publishing and conversion tracking to ensure that you have the perfect balance of both. We introduce you to tools for creating great graphics, video and exciting copy and tell you how best to ensure your content is seen by your exact target audience.

Search Engine Optimisation (SEO)

At every part of the course, we tackle how best to optimise your content and activity to improve search visibility for your website. We make SEO a natural part of your marketing so that it becomes second nature to you when planning your campaigns and running your regular communications channels.

Email Marketing

Email may have been around for a long time but it isn’t going anywhere. It’s one of the few places where you own your followers. If Facebook or twitter were to disappear tomorrow, your followers would go with them. Ensuring that you convert social followers and website visitors to your email list is key for long term leads and sales. We’ll take you through strategies for growing your emails lists and managing email campaigns to maximise conversions for your business.

Measuring Success & ROI

One of the biggest mistakes digital marketers make is not setting up the correct tracking for their online activity. You can’t measure what you don’t track and you can’t measure success if you don’t have a clear idea of what success looks like for your campaign. We will show you how to set up the correct tracking and measure the success of each of your digital marketing platforms. We’ll also show you how to connect that success to the activity on your website using Google Analytics. Every step of the way you will be measuring, analysing and improving your performance.

Including

The Cube Method©: Our proven strategic method for planning, implementing and measuring the success of digital media activity

Established social platforms: Twitter, Facebook, Instagram, LindkedIn.

New & Emerging social platforms: Periscope, Snapchat, Pinterest etc.

Email Marketing: Complete strategy for list building, custom landing pages and sales funnels

Video Creation: Creating, editing, publishing and getting views for your videos

Google Ad Platform: From display to search and YouTube

SEO: Improve search visibility for your website

Content Strategy: Our proven 3 step content strategy to ensure the successful management of your digital media content

Measuring Success: Full investigation of native analytics for social networks as well as Google Analytics and email data

View the full course curriculum here.

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What do people say about training from TwoBees?

"The benefits of doing it over a 14 week period are that you get to spread your learning, try out all of the apps and tools that Jennifer recommends - if I'd done a 2 day intensive, it would have all been about the learning and not about the practical and I think that's what the beauty of this approach is! Genius!"

Jodie Baynes, Head of Marketing & BD, Grant Thornton Scotland Jodie Baynes
Head of Marketing & BD, Grant Thornton Scotland

"I cannot recommend this course enough. It has provided me with so much confidence both personally and within the digital marketing field - I've used so much of what was taught to wow my clients and win new business. I'm just so grateful, and truly think this is a worthwhile investment for any professional in the digital marketing field."

Lea Rice, Digital Marketing Specialist, Lea Rice Communications Lea Rice
Digital Marketing Specialist, Lea Rice Communications

"It allowed me to think outside the bubble I am forced to work in. Clear head space is a premium for me and this course really allowed me to think beyond the confines of my role. This course is a must for anyone who wants to get the most out of the tools and opportunities social media and digital media provides."

Matt Woor, Social Media Channel Manager, Suffolk County Council Matt Woor
Social Media Channel Manager, Suffolk County Council

"TwoBees training has been one of the most actionable training courses I've been on! Full of practical individual and group exercises, as well as real-life examples, they ensure that you leave the course inspired, educated and more confident."

Suzie White, Unearthed Suzie White
Digital Marketing Manager, Discover Unearthed

"A big hit for me is Jennifer's informal and approachable style. I understand everything she says, there's no jargon and she's genuinely keen to help people learn. Very inspiring."

Robyn Bateman, Open University Robyn Bateman
Multimedia Content Creator & Strategist, Open University

"The best social trainer I've experienced. Jennifer is worldclass!"

Philip Storey, Enchant Philip Storey
Founder & Principal Consultant, Enchant

"The course trainer was engaging, knowledgable and her enthusiasm was truly inspirational. I have taken loads away, she offered many tips and advised on relevant topics and made me look at online tools/applications in a completely different light."

Vicky Jackson, Pontoon Solutions Vicky Jackson
Senior Consultant, Pontoon Solutions

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Why Digtal Media Mastery?

You will put your learning into action straight away, in a real life setting and with continuous opportunity for support and troubleshooting.
You never have to be out of date with any aspect of digital media marketing.
You don't have to spend days out of the office and never have to travel to access the very best quality training and resources.
You benefit from lifetime access to all course materials, including all upgrades and updates for future course participants.
You get to control your personal development in digital media.

Course curriculum

Week 1: The Cube Method© & Goal Setting

  • Group Session: The Cube Method© & Goal Planning
  • How To: Tracking your goals
  • How To: Setting up your twitter pixel
  • How To: Setting up your facebook pixel
  • Download: Goal Setting Checklist

Week 2: Clarifying Your Target Audience

  • Group Session: Ideal Audience Profiles
  • How To: Creating a customer persona
  • How To: Twitter audience insights
  • How To: Facebook audience insights
  • Download: Customer Persona Planning Sheet

Week 3: Focus on Facebook

  • Group Session: Facebook Strategy & New Developments
  • How To: Facebook Power Editor
  • How To: Uploading a custom audience
  • Download: Facebook Checklist

Week 4: Twitter Strategy & Planning

  • Group Session: Twitter Strategy & Planning
  • How To: Managing your listening with lists and hashtags
  • How To: Upoad a custom audience
  • How To: Hashtag tracking tools

Week 5: LinkedIn Networking

  • Group Session: LinkedIn Network Strategy
  • How To: Download Your Connections
  • How To: Perfecting your profile
  • Download: LinkedIn Checklist

Week 6: Instagram Content Strategy

  • Group Session: Instagram Planning & Analysis
  • How To: Apps for creating Instagram video & graphics
  • Download: Instagram Checklist

Week 7: Alternative Social Networks

  • Group Session: Understanding & Inspiration for Snapchat, Periscope & Pinterest
  • How To: Snapchat
  • How To: Periscope
  • How To: Facebook Live
  • Download: Alt Checklist

Week 8: Email Workflow & List Building

  • Group Session: Email Workflow & List Building
  • How To: Segmentation
  • How To: Custom landing pages
  • How To: Email sales funnels
  • Download: Email Marketing Checklist

Week 9: Blogging for Business

  • Group Session: Blogging for Business
  • How To: Setting up wordpress
  • How To: Setting up Squarespace

Week 10: Video Creation & Editing

  • Group Session: Video Planning & Preperation
  • How To: iMovie (mob & desktop)
  • How To: YouTube Editor
  • How To: Video Hosting Fundamentals
  • Download: Video Checklist

Week 11: Google Advertising Platform

  • Group Session: Understanding Google Ad Platforms
  • How To: Search Ads & Google Adwords
  • How To: Google display ad network
  • How To: YouTube advertising
  • Download: Google Ad Network Checklist

Week 12: Content Strategy & Management

  • Group Session: Content Strategy
  • How To: Setting up your content calendar
  • Download: Content Strategy Checklist
  • How To: Video content strategy

Week 13: Measuring Success & ROI

  • Group Session: Measuring Success
  • How To: Setting up google analytics goals
  • How To: Google analytics custom reports
  • How To: Setting up tracking URLs

Week 14: Group Wrap Up & Next Steps

  • Group Sessions: What Happens Next?
  • Webinar Replay: SEO for Marketing
  • Webinar Replay: Social Media Management
  • How To: Set up your pinterest tracking pixel
  • How To: Pinterest for SEO
  • Download: 3 Phase Action Plan
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Choose the course membership that’s right for you and your business.

Community Membership

£1,200ex vat
14 week course
  • 14 hour group training plus Q&A
  • 10 hours of 'how to' videos
  • Private Facebook group access
  • Private Slack channel
  • 14 weeks of exercises and prep sheets
  • Enroll in Course

V.I.P. Membership

£1,800ex vat
14 week course
  • 14 hour group training plus Q&A
  • 10 hours of 'how to' videos
  • Private Facebook group access
  • Private Slack channel
  • 14 weeks of exercises and prep sheets
  • + 14 personalised 1 to 1 support sessions worth over £1000 +
  • + Dedicated email support +
  • + Lifetime access to Digital Media Mastery live group sessions +
  • Enroll in Course
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Still not sure if this course is for you? Why not email us and arrange a time to chat!

Your instructor

Jennifer has worked in media and communications for 11 years and has delivered thousands of hours of marketing training. From the commercial team at Guardian News & Media to developing educational curricula and delivering large scale, national social media campaigns; she combines practical experience with training excellence. Jennifer develops all of our course content alongside our experienced trainers and consultants.

It is vitally important to everyone at TwoBees that our training is not only of the highest quality but is structured in a way that facilitates and encourages learning. We don’t just want to see you on our courses, we want to see you put your learning into practice and watch you succeed!

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Frequently Asked Questions

When does the course start and finish?

The course starts on 10th October 2017 and runs until 4th February 2017. There is a 3 week break for Christmas from 12 December 2016 to 2nd January 2017.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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If you want to be invoiced directly, please get in touch and we can arrange payment with your accounts department.

Get started now

Choose your membership level and payment option

Full V.I.P Membership Package – 3 Monthly Payments of £630 + VAT

V.I.P Membership includes:

  • 14 personalised 1 to 1 support sessions worth over £1000
  • 14 hours group training + Q&A
  • 10 hours of ‘how to’ videos
  • Private Facebook group access
  • Private Slack channel
  • 14 weeks of exercises & prep sheets
  • Email support
  • Lifetime access to Digital Media Mastery live group sessions

3 Monthly Payments of £630 + VAT

If you would like to arrange invoicing directly, please email us at thehive@teamtwobees.com or use the contact form below and we can arrange payment with your accounts department.

Enroll in Course

You will be redirected to our training platform to complete your sign up.

V.I.P Membership £1,800 + VAT – one off payment

V.I.P Membership includes:

  • 14 personalised 1 to 1 support sessions worth over £1000
  • 14 hours group training + Q&A
  • 10 hours of ‘how to’ videos
  • Private Facebook group access
  • Private Slack channel
  • 14 weeks of exercises & prep sheets
  • Email support
  • Lifetime access to Digital Media Mastery live group sessions

1 Payment of £1,800 + VAT

If you would like to arrange invoicing directly, please email us at thehive@teamtwobees.com or use the contact form below and we can arrange payment with your accounts department.

Enroll in Course

You will be redirected to our training platform to complete your sign up.

Community Membership – 3 Monthly Payments of £430 + VAT

Community Membership includes:

  • 14 hours group training + Q&A
  • 10 hours of ‘how to’ videos
  • Private Facebook group access
  • Private Slack channel
  • 14 weeks of exercises & prep sheets

3 Monthly Payments of £430 + VAT

If you would like to arrange invoicing directly, please email us at thehive@teamtwobees.com or use the contact form below and we can arrange payment with your accounts department.

Enroll in Course

You will be redirected to our training platform to complete your sign up.

Community Membership £1,200 + VAT – one off payment

Community Membership includes:

  • 14 hours group training + Q&A
  • 10 hours of ‘how to’ videos
  • Private Facebook group access
  • Private Slack channel
  • 14 weeks of exercises & prep sheets

1 Payment of £1,800 + VAT

If you would like to arrange invoicing directly, please email us at thehive@teamtwobees.com or use the contact form below and we can arrange payment with your accounts department.

Enroll in Course

You will be redirected to our training platform to complete your sign up.

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Contact us

If you'd like to discuss this course with us just fill in the form and we'll get back to you asap.

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