LinkedIn Strategy for Sales and Business Development


Introduction

LinkedIn in has come a long way in the 13 years it’s been around. It is now a big player in online publishing as well as business development and recruitment. Where it differs from other social networks is in the power it gives the individual user. To get the most out of LinkedIn for your organisation, you have to empower key individuals to be active as well as the usual ‘company page’ activity.

It’s the power of your network on LinkedIn that really opens up the business development opportunities and potential for lead generation. In this course, we cover both paid for and organic options as well as networking strategy and analytics. If LinkedIn is where your audience are spending their time, this course will help you find and engage with them successfully.

Course Outcomes

Upon completion of this course you will have total confidence that time spent on LinkedIn is driving your sales strategy. You will learn how your staff should represent themselves in their profiles, where the opportunities are to grow your brand influence and gain a firm grasp of the requirements for ‘paid for’ activity.

Detailed breakdown

Bedding down your digital sales strategy and where LinkedIn fits into that landscape.

  • The Cube Method© and how to clarify your goals and outcomes
  • Understanding your organisation’s needs in terms of social media policies and guidelines and the part LinkedIn activity plays in this
  • Evaluating your current position and where you want to get to

The importance of staff LinkedIn profiles

  • How visible are staff profiles
  • The key elements of a successful profile

Connection strategy

  • Downloading your connections to a spreadsheet for analysis
  • Advanced search options
  • Powerful networking strategies for sales staff

LinkedIn Groups

  • Creating and running a successful LinkedIn Group
  • Long term strategies for engagement and influence

LinkedIn Company Pages

  • Company page analytics
  • Showcase pages
  • Content strategy for company page engagement
  • Digital Media dashboards and scheduling

LinkedIn Pulse

  • Elements of a successful post
  • Using Pulse with your company blog

Paid strategy for LinkedIn

  • The advertising dashboard
  • Using advertising to get quality insights into your audience
  • Premium profiles and tools

1 Day Course


Price
Early Bird - £375 pp exc VAT
Multi purchase - £350 pp exc VAT
Standard - £475 pp exc VAT

Location
Interchange Triangle, Stables Market, Chalk Farm Road, London NW1 8AB

Dates
November 9th 2016
Book now


About the Trainer

TwoBees Trainer

Jennifer Begg - TwoBees Co-Founder & CEO

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Co-founder and CEO, Jennifer developed our innovative training methodology and interactive curriculum and has used it to steer clients such as The House of Commons, Universities UK, Centrica and M&S to success.


TwoBees Aftercare

Attending one of our courses means that you are now part of our Team TwoBees Learning Hive. You have full access to our private Facebook Group where you can ask questions and get timely updates of changes and useful resources from both our community members and consultants.

TwoBees Background

Our co founder Jennifer Begg has been working in media and communications for 11 years. From the commercial team at Guardian News & Media to developing educational curriculum and delivering large scale, national social media campaigns; she has combined practical experience with training delivery. Jennifer develops all of our course content alongside our experienced trainers and consultants. It is vitally important to Jennifer and TwoBees that all our content is not only of the highest quality but is structured in a way that facilitates and encourages learning. We don’t just want to see you on our courses, we want to see you put your learning into practice and watch you succeed!